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What makes streetwear so cool? Coming from the American culture of surfing, skateboarding and hip-hop of the 80s and 90s, maybe because this style carries some energy. Oversized T-shirts and tracksuits allow free movement, jumping, dancing, running or cycling without any problems. It is casual, fresh, young and dynamic. This enthusiasm is visible in the streetwear community, regardless of whether it is offline (queuing in front of physical stores) or online (delirium of online declines, as in Supreme). The strength of the streetwear community is contagious. Historically, streetwear has an anarchist approach that results from the rebellion against haute couture. Unlike well-known brands, streetwear seems easy and comfortable. The most successful brands know that you need to reach everyone. So...